As important as it is to consider the benefits each platform can offer your business, it is just as important to consider the drawbacks, so you are not caught off-guard by any unpleasant surprises. Even though using BigCommerce comes with many impressive advantages, there are also some downsides,. Firstly, there unfortunately is a certain amount of annual sales you may reach and, if exceeded, you will have to upgrade to a more expensive monthly plan. There is also a certain amount of free themes you may use for your store, and the templates can become expensive. It is also important to note that the price of a starter plan is more than that of its competitors. Contrary to some of its competitors, BigCommerce's customer support has limited hours.
Similarly, there are drawbacks to consider before choosing Shopify. This platform can also get unnecessarily pricy, For instance, it will charge you transaction fees and offer many apps that can get expensive with its variants,. Also, even though Shopify offers some nice discounts, such as BOGO (Buy One, Get One), you would need to install third-party apps for users to get the coupon, because it is not automatically applied to the cart. This can become frustrating for both you and your customers, which can ultimately decrease the overall customer experience.
Finally, if you decide to use Magento, you will be responsible for primary software administration. You will also need integration installation from your developers and/or agencies to manage any technical difficulties, extra resources needed for those defects, and necessary updates . All of these can get very expensive. Furthermore, Magento's hosting can cost you a fortune each month, and maybe more during the holidays.
All in all, whichever platform you choose can serve your business very well, but be sure to also understand the limitations. If you find the right partner, the positives will be worth the negatives.